Nira Dynamics
JOURNEY
Our journey with NIRA Dynamics started in 2014/2015. The focus has all along been to achieve an “easy-to-perceive” approach corresponding to NIRAs technically advanced solutions and competence. During the years, we have put several efforts into building a brand and expression that communicates a high level of technical standard, as well as conceptualizing their offers.
The automotive market has transformed into a mobility and transportation market where autonomy is becoming central. With existing solutions and continuous innovation in the two business areas; Vehicle Onboard Analytics and Road Perception, NIRA are a key player in this development.
Over the years we have worked with numerous concepts adapted to for example NIRAs website, fairs, presentations, and much nore. The identity of NIRA has transformed into something completely different from when we started working together. The aim has been to do everything in an easily accessible way – for the customers to understand the use of their complex solutions.
Furthermore, we have worked closely with NIRAs employer brand. There is a huge competition when it comes to attracting the right competence and kind of people. This has resulted in “Work at NIRA” and “Engineering at NIRA”, capturing the essence of working at NIRA.
100% digital 3D filmsWhen explaining complex systems, the film medium is second to none. Four films, where everything was 3D rendered, were therefore developed to describe the benefits of each product – in under a minute.
niradynamics.se
Culture at NiraTo explain clearly what it is like to work at Nira, it was divided into two parts.
Work and Engineering at Nira.
