Östergötland måste upplevas

Problem

Many places in Sweden offer similar things to their visitors, and they use photographs to explain what to expect when visiting them. But people don’t go on trips just to see something, they want to feel something.

Insight

It’s hard to explain how great a place is to someone who’s never been there themselves. Because the emotional aspects of a destination can’t be conveyed with just words and photos. It has to be experienced.

Solution

Instead of just showing the destinations, we focus on people’s individual experience of the destinations. With imaginative illustrations, movies and storytelling we paint the picture of an Östergötland that has to be experienced to be understood.