Wilzéns is an extensive construction and development company that deals with everything from construction and groundwork to painting and management. They’ve had a rapid growth curve from the start and are pretty well known locally with their widespread logotype. But because of all the big changes that happened within the company as it grew bigger, many people aren’t aware of the complete range of services they actually have to offer today.
Big construction companies rarely do any type of pure brand building campaigns, instead the communication often revolves around recruiting or bringing in new customers. Simply because they don’t see the need to stand out or distinguish themselves from other actors in the construction sector.
To increase the awareness of the brand Wilzéns and establish them as one of the major players in the construction industry, we created a branding campaign that highlights the wide variety of services they have to offer. The campaign consists of photographed silhouettes that represent the different parts of Wilzéns’ business. The campaign has run in both digital media and outdoor billboards where the outdoor units have been supplemented with physical attributes linked to the various areas – this to reinforce and implement the work that takes place “inside the billboards”